O PAPEL DO JORNALISTA COMO SOCIAL MEDIA: um estudo de caso sobre a empresa Elóy Calçados

Abstract

Today, large organizations need a strengthened and strategic work to communicate effectively with their audiences. For this, it is fundamental to have a regular and constant dialogue, especially when the company opts for virtual service and interaction, with emphasis on social media. The present paper aims to present a case study of the company Elóy Calçados, located in the South of Minas Gerais, and that, a short time ago, invested in the hiring of a student of journalism to exercise the position of social media, with the objective of conquering more customers. In this way, the advantages and contributions of a journalist acting as social media in this company were addressed. As well, the improvements that this professional has provided to the organization in question since the beginning of their work were also mentioned and analyzed, showing the importance of investing in Communication. Thus, from this study, it can be seen that the social media professional is a strong differential for an organization, since competitiveness in the current market requires reliable services, updates and clarity with customers.