MARKETING PESSOAL: as propostas publicitárias da auto imagem

Abstract

In the current market, developing the brand becomes more and more necessary and effective for its success, because through marketing, we can go through the administrative and social process, with the tools necessary for individuals and organizations to get what they want. Personal marketing is no different, because people will use it to promote self image, their personal brand, where to know if to show, stand out from the others, becomes essential because of the vast competition in the job market. We can say that personal marketing is the simple fact of knowing how to sell, where to demonstrate to others what you have and do the best will give you the desired result professionally. The objective of this article is to discuss the importance and necessity of Personal Marketing as a sales strategy, as well as professional experience in an extremely competitive job market, where allied with creativity, can be an efficient way to achieve professional prominence. Through bibliographic research, we can see that several authors such as Kotler, Armistrong and Oliveira Neto, defend the image of marketing as a strategy for business and personal success.