AGÊNCIA SURICATO

Abstract

This work aims to conceptually present an advertising agency through the development of the experimental agency Suricato Comunicação and, from there, develop a proposal for an advertising campaign for the company Vinhos Maria Maria, putting into practice all the Advertising and Propaganda syllabus, thus allowing a view into the labor market. It is a scientific research project, built using the methodology of applied research.. The Suricato Comunicação Agency is made of students from the eighth term of the Social Communication course with an emphasis on Advertising, and aims to develop a critical, experimental and preparatory sense for the job market. The agency's main objectives are to develop, position and strengthen brands and businesses through a strategic, creative, original, and, mainly, correct use of communication, production and design tools, in order to meet the client’s objectives and goals.. As previously mentioned, the campaign in question will be developed for the Vinhos Maria Maria brand, with an institutional goal and to encourage product sales, always aligning with the interests presented by the client in the Briefing.