O RÁDIO NA ERA DA CONVERGÊNCIA DAS MÍDIAS

Abstract

Broadcasting was decisive for the cognitive development of human beings, and in addition, it was one of those responsible for discoveries and innovations in the media. After going through many crises and adaptations, the radio did not die, and is part of the new technologies to the present day. In the epoch of the digital era and in a time of media convergence, it is necessary to discover, then, what are the perspectives for Brazilian radio. In this way, we aimed to analyze how radio was changing with the advent of the internet and how radio has been adapting the convergence of media. It was therefore justified that radio is one of the most important means of communication in the country, which in addition to informing and entertaining its listeners, also performs numerous services to the community. Therefore, it is of fundamental importance to know its origin and analyze its evolution over time, in order to understand why this media continues to innovate. Through a bibliographical research, it is concluded that radio has survived the era of media convergence, trying to adapt to the demands of the market and its listeners, where today, it offers a diverse number of segmented schedules to satisfy the demand for each type of listener. It adapts to the digital world, whose new design makes use of streaming, which performs real-time transmissions or recorded schedules