INTELIGÊNCIA COMUNICACIONAL NO CONTESTO DA COMUNICAÇÃO SOCIAL

Abstract

Social communication is part of the understanding at the superorganic level of scientific knowledge. In this perception, social and corporate environments need to find solutions, since communicating is part of the purpose of the human relationship that distinguishes itself from other living beings by its capacity for reason. However, emotion and reason applied and conceived in their extremes will hardly constitute benefits to the individual and to society. In this sense man must be understood as a rational being and passion, or emotions.

Thus, considering the concepts presented in the studies on organizational communication and the issues related to society and its structural changes, it was possible to first realize that, although in the discourse, communication within corporations is perceived as having a strategic position, in practice has been exercised at operational and tactical levels. By pointing out strategic issues for organizations, what is required is the ability to apply intelligence to their practice.

The communicational intelligence, in this context. dealt with in the social sciences is that practiced in the balance of reason and emotion. It acts in the strengthening of a deeper and more lasting project in terms of relationships and helps in the coping and solving of adaptive problems and some of them originated in the communicative failure itself. A field lacking exploration, but presenting toollicable to both the corporate ancial scenario.