WATERMELOW ASSESSORIAARTÍSTISCA

Abstract

The following work, through the developing of Watermelow, a management and consultancy artistic service – focused on the musical market, has as it’s goal to present a management specialized service focused on the musical market and, from there, develop a release campaign of a real song from the artist Mambelli, from Varginha, Minas Gerais, which creates the possibility to execute all the content learned and developed throughout Social Communication course, allowing us to create a certain intimacy with the labor market. Watermelow is a creation of students from the eighth period of the Social Communication program and it has in mind the development of a critical sense, experimental e preparatory on the communication area in question, with the purpose of us being ready for the labor market. The artistic management service has as it’s main goals to develop desenvolver, place and strengthen artists and their releases through the strategic, creative, original, and, last but not least, correct use of the communication tools as the produção and design for example, with the goal of de professionalize the upcoming artist medias, as well as creating bigger chances of a big break. As previously referred, the campaign in question will be for the artist Mambelli, with the release of his new song “Não Há”, with the goal of achieving the biggest possible number of streams on the digital platforms, in addition to enable the creation of a bigger credibility of the artist in the Hip Hop scene of the south of Minas Gerais.