PROCESSO DE MELHORIA DE PERFORMANCE E OTIMIZAÇÃO DE SITES WORDPRESS

Abstract

This article describes and analyzes the process of improving the performance and optimization of websites on the WordPress platform. Such an approach is justified taking into account good practices for the development of a website, analyzing possible errors that affect the final performance. Demonstrating that a poorly performing website can cause significant loss of income and dissatisfied customers. The purpose of this research is to identify methods and tools for performance optimization and demonstrate satisfactory results that the process of increasing the performance of websites guarantees for companies and users. This purpose will be achieved from a case study, comparing with the developed methodology. The methodology shows a test using a standard model of performance optimization using elements of website development, analyzing extensions of the WordPress platform, demonstrating performance evaluation websites and some

steps for the application of the performance improvement method. Research has proven that a high- performing website stands out in search engines, increasing sales and decreasing the bounce rate

from users.