PROCESSO DE IMPLANTAÇÃO DO PLANEJAMENTO ESTRATÉGICO E SEUS IMPACTOS: estudo de caso em uma instituição de ensino privada de pequeno porte

Abstract

This study demonstrates the need for strategic management in a small educational institution. Such an approach is necessary due to financial and market risks that the lack of planning can bring the institutions in this context. The purpose of this work is to demonstrate the importance of strategic management and organizational point out possible problems caused by lack of understanding and application of this concept. This objective will be achieved through case study, analyzing the strategic behavior of an organization's southern mines.