AVALIAÇÃO DA INFLUÊNCIA DA MÍDIA NA AQUISIÇÃO DE PRODUTOS DENOMINADOS LOW CARB POR CONSUMIDORES E NUTRICIONISTAS

Abstract

Objective: To evaluate the impact caused by the media in the acquisition of products called low carb in people who seek to lose weight and the knowledge of nutritionists regarding this type of product. Methodology: Application of a questionnaire to consumers that aimed to evaluate the impact of the media in the sale of low carb products, if it makes use of these specific products in no its food with accompaniment of a professional, besides risks and benefits of this. The knowledge of nutritionists in relation to this style of feeding was also evaluated. Results: There was a predominance of consumers who already bought low carb products after seeing some information (81%), however, in the analysis of other questions, it was observed that the minority (9%) of the respondents who are adepts of these products have follow up nutritionist. Conclusion: People who carry out this type of carbohydrate-restricted diet, for the most part, makes such an acquisition through the influence of the media, not aiming for the damages that can occur by performing this type of diet without the aid of a trained professional.