AGÊNCIA HUB COMUNICAÇÃO

Abstract

This article proposes to analyze and understand the structure of an advertising and propaganda agency, strategies used as a persuasion tool in the creation of an advertising campaign aimed at a factual client. The article sought to understand that an advertising agency goes far beyond producing, advertising and selling products or services. The endorsement of a publicity and advertising agency presents a vision of offering customized service, with long-lasting relationships between customers and partners. Thus, it seeks to better understand the market, business and occupation of the companies served, and finally, to identify the best strategic opportunities for positioning on the market. The article comprises the development of an advertising campaign for a factual customer – Cardoso’s Supermarket and Butcher. Academics carried out actions related to communication, and effective dissemination according to the prognoses of the company in question, the Cardoso’s Supermarket and Butcher.