ANÁLISE DE CONTEÚDO: Um estudo evolutivo das propagandas da Skol

Abstract

This research: Content Analysis: An evolutionary study of Skol's advertisements it is intended to analyze Skol's advertising messages in the period by two thousand one to two thousand seventeen. The launch, actions, techniques and the strategies used for the development of the projects in order to reflect the evolution of advertisements and the general communication used. The market communication and the advertising as theoretical reference helps in the study of the projects and clarifies the understanding of the strategies. The descriptive research as a case study aims at identifying of the analysis about the subject and over the study of the message employed in the advertisements. The main conclusions of the important phases of the advertising and the differentiation between the projects according to the period, the messages directed to target consumer and the advertising templates at each stage.