O CONDICIONAMENTO DO CONSUMO INFANTIL PELA MÍDIA TELEVISIVA

Abstract

This monograph "The conditioning of child consumption by the media" aims to analyze advertising and its possible influences on children. To increase profits, companies develop advertising aimed at children using children and characters of this universe. These strategies bring positive effects for companies, and negative for children who are becoming increasingly consumerist. The advertisements are increasingly present the daily lives of these, and, on that basis, a future regulation it is necessary which has the goal to obstruct the manipulative activities that could distort the perception of the world of infants. So this is an important project for the society, since much of the population, often without further instructions in this bias, see the Children's propaganda as harmless when in fact it is not. Thus, through bibliographic character research studies have shown that children's advertising can generate serious risks to children's health.