MARKETING DE VITRINES: um estudo de caso realizado em uma loja de lingerie

Abstract

The showcases are considered by many experts in this area, as one of the oldest medium of communication to attract people. Happens because the showcases began to be used more specifically in the second century before Christ and become spaces for art and creation, thus being a true spectacle. In this sense this paper aims to evaluate a showcase of a appoint store from a paragon of showcases. The research was an analysis of the methods in the case study observation, which evaluated issues such as the amount of product displayed colors used, adequate lighting, often in exchange for products and how these products are exposed. Based on these criteria, we can analyze the showcase of lingerie shop and then consider it, good within the studied patterns, since it fulfilled the amount of exposed products has organization as display, lighting and colors used in the window, losing rather only in the frequency of exchange of products.