LOOKBOOK: a criação de uma campanha virtual para a loja Salve-Salve

Abstract

The purpose of this study is to analyse the influence of image in the sale process in the fashion market with a material produced to Salve Salve store of Varginha. Through this material, it will be observed the power of an ideal quality and of a good fashion production can have over a product, being fundamental in the sales process. The idea is to work on the production of a Lookbook which be able to show, in a natural way, the new summer fashion products and trends along with the brands placed on the market by Salve Salve store in Varginha. Considering that there is a great interest when what is being seen is part of reality. the goal of this study is to call the attention of the public not only for the products to be sold, but to a life style showed in the photograph context.