UM ENTENDIMENTO SOBRE O PROCESSO DE COMUNICAÇÃO, O MARKETING SOCIAL E A IMAGEM/MARCA DAS EMPRESAS

Abstract

Many companies need to emphasize and highlight your image brand in relation to competition and marketing efforts are an alternative to this because they see around a modern altion to its revaluation and its repositioning towards consumers and market. The objective of this paper was through a literature review, propose a study of the contemporary relationship between the adoption of social marketing as a tool for process communication strategy for promoting the image brand companies today. The choice of the theme was justified in the context of their relevance, because the records show that the companies see the aption in enterprise social marketing response that both seek to confront the globalized and competitive market. We conclude that in response to challenges posed by society and changes impused by the fierce and competitive market some companies need to differentias themselves and therefore, bolster in social activities that strengthen your images/brande vi the agency of Social Marketing, which attentive to propagate them and report them to the compuny