PRINCÍPIO DA MORALIDADE NA ADMINISTRAÇÃO E O PAPEL DO MARKETING NO MERCADO CONSUMIDOR

Abstract

This article proposes a study on administration, showing the morality in administration and the role of marketing in the consumer market, in a simplified way to its milestones, and later have a more complex analysis of the evolution of each concept. The work is justified when dealing with this theme, referring to the techniques and resources used to achieve morality, imposing the administration and expectations of individuals and their social role and the marketing performed. The objective of this work is to make it possible to identify the importance of administrative morality and the application of marketing in this segment, both from the point of view of consumers and the company, focusing on its principles, seeking to show that marketing has significant values in the development of a society more participatory. This is a research based on bibliographical references and through websites, after readings through scientific articles, where reflections and respect for procedures are gaining ground in companies, honestly reflecting the gains.