POTENCIALIDADES DA VITIVINICULTURA DE INVERNO PARA O DESENVOLVIMENTO DE MUNICÍPIOS NO SUL DE MINAS

Abstract

The Productions of fine double-pruned wines has been expanding in Brazil, particularly in the south of Minas, both in quantity and quality, including international recognition. Thus, in view of this expansion, this research aimed to identify the potential of the production of fine wines with double pruning for the development of municipalities where the main wineries in the south of Minas Gerais are located. As specific objectives, we sought to characterize the wineries studied in the respective selected municipalities; identify the evaluations of producers and local public managers about the potential of viticulture in the southern municipalities of Minas. This is a case study and to achieve these objectives, the approach was qualitative through secondary data on the southern region of Minas Gerais and viticulture, as well as interviews with 2 double pruning wine producers and 3 public and public managers. municipalities that are producers of these wines. The analysis of the interviews was based on the critical perspective and the technique used, the triangulation that consists of articulating the narratives, the contexts for the authors who study the theme. As a result, there is: there is an expectation of managers of municipalities in which the wineries are located for them to leverage development through rural tourism and agribusiness. However, there is no indication that this process is being carried out, as there is no dialogue between city halls and wineries in the sense of establishing partnerships, based on planning. Managers understand that the existence of wineries in the respective municipalities brings visibility, which can generate both economic and social development. Producers do not realize that the wineries have generated local development, nor do they see government initiatives to bring together initiatives for planning integrative actions. There is no synergy process between the wineries and the municipal government aiming at local development. However, due to the awards for fine wines, gastronomy and Minas Gerais culture, it is understood that viticulture has great potential for wine tourism, provided that public policies are implemented as well as the organization of producers.