O ENDOMARKETING E SUA IMPORTÂNCIA NAS ORGANIZAÇÕES

Abstract

This research describes how internal marketing is important for organizations. The approach is necessary because communication and marketing and other areas acting with the company`s management areas can develop internal actions to improve employee satisfaction, encouraging them to provide a high-quality service. This objective will be achieved through bibliographic research in newspapers, books, monographs, theses, separate publications, magazines, and other public channels that approach the subject in question. The research showed that internal marketing is a useful tool for the integration of different areas of an organization and reaches all areas. Due to issues related to innovation, technology, and the socioeconomic impacts currently experienced, companies need to always seek new ways to fight competition and internal marketing can be one of the tools of significant help. Finally, the research suggests that in the future a case study should be conducted, starting from the implementation of internal marketing practices in a company, evidencing results achieved in this company.