PLANO DE NEGÓCIO PARA ABERTURA DE UMA LOJA DE ROUPAS FEMININAS, FOCO EM ESTUDO DO CLIENTE E VIABILIDADE FINANCEIRA

Abstract

The success of an enterprise is fundamentally linked to the quality of planning accomplished. In this way, the present work has the objective of elaborating the Business Plan for the opening of a retailing of women's clothing in the city of Cataguases, through SEBRAE's Business Plan 3.0 software, outlining the profile of potential customers of the through a qualitative / quantitative questionnaire with proven reliability by the Cronbach Alpha Coefficient and demonstrate the economic viability of the enterprise by means of calculations of discounted Payback time, NPV and TIR. The results of the Market research conducted leads to investments in good variety in the portfolio as being of greater relevance to the target audience. Financially, the results were of economic attractiveness with the payback time discounted of 3 years, 3 months and 1 day, IRR 31.36% for a TMA of 16.56% and NPV of R $ 21,551.25, these two calculated through a projection of 5 years of project.