A IMPORTÂNCIA DO MERCHANDISING E DAS TÉCNICAS DE VENDAS PARA O VAREJO: um estudo na Casa de Queijos Fazendinha em São Lourenço-MG

Abstract

Retail sales have been impacting their revenues, reflecting households / consumers, strong competition and the highly competitive. Having a mix of products diversified and marketed in the price of market is not enough to make a difference and face competitiveness. Through the described scenario, the research problem situation is summarized in knowing / investigating how to Are retailers getting on the market? The purpose of this Article is to enhance management strategies, leverage sales and / or maintain profits in retail, through the construction of a case study, at a delicatessen in the city of São Lourenço-MG. For this, a methodology of mixed research was adopted: bibliographical, documentary and field. It was concluded that, for retail and, specifically for the case in study, strategic management through sales techniques and merchandising can potentiate the purchase decision, the attraction of more customers, maintenance in the market and, consequently, increased profits.