JORNALISMO E ENTRETENIMENTO: Uma análise discursiva do videoclipe Apeshit

Abstract

This paper analyzes discursively the journalistic reception of the music video Apeshit of the duo The Carters. The purpose of this analysis is to identify, under the bias of Discourse Analysis, how the senses are constructed from the speech place of the artists in the music video and to promote reflections on journalism as a means of communication and information. This purpose will be achieved through a bibliographical review having as a theoretical apparatus the Discourse Analysis, foundations of journalism and the meanings of symbolic power in Bourdieu's research. As the music video is a production of entertainment and cultural expression, the analysis is justified by considering these forms of expression as places of meaning in society. The analysis showed that it is possible to formulate different meanings from a cultural product: in the sense of discourse, construction of ideology, formulation, history and conception. The work of the journalism professional should also be attentive to entertainment, with cultural journalism as its context in order to criticize and point out relevant views for the recipient.