WEBJORNALISMO: análise da aplicação da teoria das cores em três portais de comunicação

Abstract

This work approaches the use of the color theory, applied in communication websites. WEB JOURNALISM: analysis of the application of the color theory in three communication portals. Such an approach is relevant due to the significant number of digital content consuption, which still grows. Therefore, this project is justified by the analysis of the color theory in news websites. Discusses also, about the influence the colors have in specific portals, showing its common points and differences and why they exist, in the pages crhomatic composition and color palettes. Three news websites were chosen, and each one of them was analysed individually. The research type is exploratory and the technique used was the quantitative research, where the intention is to interpretate phenomenon through mathematic language, using data quantification, making possible the analysis of the use of the colors in the pages. The chosen websites were: Uol, Globo and Terra. The analysis of these portals enphasizes the use of chromatic scales and their probable meanings, justified by a specialized bibliography, intending to understand the message the page sends through the colors.