O CONSUMO DOS TURISTAS EM SÃO LOURENÇO

Abstract

In the contemporary world in the face of constant changes, quickly they are structured several challenges that need to be overcome daily, so people become demanding and critical, since they are always looking for satisfaction. Therefore, in moments of leisure, they look for different places to live together, which makes them a type of much sought after and expected consumer mainly in inner cities, the consumer tourist. Such a change in consumer behavior in general, who became tourists in potential, encouraged travel companies to prepare themselves to meet this new seasonal demand, taking into account the need, satisfaction and criticality of this new consumer profile, where the movement will depend on the climate, financial conditions country, region or municipality. The behavior of this new consumer defines requests for good service, wishes of the tourist client, who can become a loyal client, because whenever thinking about meeting your needs and resting, you will look for a tourist city; for what this happens it is necessary that the organization invest in studies and research on the profile of the your potential clientele. This study aims to demonstrate the tourist area of ​​the city of São Lourenço, located in the state of Minas Gerais, identifying its strengths and weaknesses and analyzing how image of the city is seen by its visitor. To verify the veracity of the theories, bibliographic research was carried out with a view to customer loyalty. The purpose is demonstrate how to deal with the behavior of new customers, tourists, as well as, way to serve them always seeking their satisfaction, whether it is real or desired.