ASSESSORIA DE COMUNICAÇÃO: como as empresas trabalham a sua comunicação empresarial na revolução das mídias sociais

Abstract

The monograph presented aims to understand aspects related to press relations and the way it is worked according to the current evolution of social media. The press office as a business communication tool has major impacts on the performance and qualification of an organization's image, especially because it is one of the means of dissemination and fixation of this image, a fact that makes the study of how it is performed fundamental to the company. The theme is very useful for both organizations and professionals, since the understanding and correct understanding of its properties and functions tend to favor company / employee performance, and consequently the brand as a all since both are directly associated with it. Bibliographic elements were used and an exploratory research with quantitative technique will be used through an online questionnaire to complement the research, with companies in the field of: beauty, education, bars, cooperatives, carriers operating in the city of Varginha / MG , seeking to acquire an overview of aspects of the theme, as well as the identification and justification of the methods employed in their respective advisory services in the social media.