ASSESSORIA DE IMPRENSA: o trabalho desenvolvido no Centro Universitário do Sul de Minas como ferramenta de mídia espontânea

Abstract

The present work, 'Press Relations: the work carried out at the University Center of the South of Minas as a spontaneous media tool' will address the press office in the teaching institution in question, its mechanisms used in the generation of Positive results and the way they attract the public (in this case, the press itself and, indirectly, possible students). The article will expose the importance and responsibility of the work of the advisory in a company, as well as its involvement in each of the parts of the institution. Specifically, it is important to approach the press office as a kind of organizational communication and the way it achieves, through visual products (releases, materials, feedbacks, etc.), generate attraction of the communication vehicles. To do so, it seeks to investigate, "How did you get to the appropriate tools so that the objective of the advisory is daily achieved (interaction and generation of spontaneous media)? To answer the questioning, we used a qualitative approach with an interview with the Press Office of the Unis Group.