MODA: uma forma de comunicação e expressão cultural

Abstract

This paper approaches fashion as a means of communication and cultural expression of the individual before society. Through its concepts, symbols and codes fashion goes through an evolution, being accompanied by historical periods, which become language. The aim of this study is to report the importance of clothing for the construction of identity as a subjective manifestation before cultural diversity. This purpose will be achieved through bibliographic research focused on the theme of Fashion. The study showed that the media are intertwined with fashion and individual expression, as the media and the different cultural formation groups exert a major influence on the choice of contemporary dress style. Therefore, it is understood that fashion is present in many places, becoming a more genuine means of communication for humans to express their identity.