ASSESSORIA DE IMPRENSA E O RELACIONAMENTO COM A MÍDIA: a participação dos órgãos públicos no quadro “De Olho na Rua” do Jornal da EPTV Sul de Minas

Abstract

This study aimed to analyze the participation of Press Offices and public service providers in the television news "Watching Street" by the Jornal da EPTV Sul de Minas 1ª Edição and to evaluate if these practices are prepared to meet the press and communicate with their public efficiently. Some of the steps taken were to identify the communication tools used by institutions to respond to questions and requests for interviewing populations in times of crisis, as well as to evaluate or prepare spokespersons during interviews. To this end, it was used as a method of data collection by observing journalistic product during 2018, by the bibliographic research raised in the theoretical framework that deals with the Press Offices. From the data analysis, it was possible to realize the importance of structuring Press Offices in public institutions for the efficient transcendent communication and the activation of community entities. The main challenge of the press offices of these institutions demonstrates the choice of tools and products used to relate to the media and to achieve citizens' satisfaction. Finally, through all the studies carried out, it was possible to refute the hypothesis that most public agencies do not yet have, within their organizational structure, Press Offices or other specific communication support to assist the press. However, as press service practices and public service providers, users may use the assessments and guarantee requirements that ensure a proper and efficient relationship with the press and the citizen in the case of information of public interest.