CAMPANHA: prova agendada Unis Pouso Alegre 2020

Abstract

This course completion work was developed with the aim of conceptually presenting an advertising agency and develop an advertising campaign proposal for the Unis Pouso Alegre, which is one of the most traditional private institution of the south of Minas. From the agency, we presente the brand concept, the logo and a personalized stationery. From the advertising campaign, the work was formed by the following parts: briefing, which collect relevant information to know the company; planning, which one we analyze the market in wich the institution is inserted; research in which after the theoretical investigative experience, it was possible to recognize where the company is and trace the target audience. In the media planning, all the media and vehicles were selected for the best campaign execution and achieve your goals and along with creation, which consisted of pieces based on the promotion of enrollment in higher education. We concluded the elaboration of na institutional campaign combined with the strategy and planning for success in the advertising Market.