A ASSESSORIA DE IMPRENSA COMO FERRAMENTA DE DIVULGAÇÃO E SUPORTE COMUNICACIONAL PARA PERSONALIDADES PÚBLICAS EM INÍCIO DE CARREIRA

Abstract

This work approaches the press advisory as a communication tool and communication support for public personalities in a starting career. The approach actualized here makes a survey and mainly an observation about the importance of this area for public personalities that want to get careers started, whatever the area may be, in order to avoid crises and situations that may beunpleasantand somehow block the career development. The purpose of this work is to analyze what the press advisors say about their knowledge and to identify how important their work is for those who want to start or even for the ones who are already in a successful career. The analysis mentioned here, will be carried out through a survey, by interviews, which were made with professionals in the field and with personalities who chose to begin their careers with press officers by their side. Once concluded, the research proved the importance of hiring a press advisor, who must know the client as a whole, making the path to success in the career of a public personality easier, more skilled and dynamic, knowing where and when to act and the failures of not having them.