VAREJO E COVID-19: uma análise da Covid 19 e seus impactos no varejo de Varginha

Abstract

This article with the theme "Retail Marketing" within the context of the COVID-19 has as main objective to analyze the impacts that coronavirus caused in some stores in Varginha’s city. The commerce, during the social isolation, had to reinvent itself and fit in to the "new normal". And to analyze the effects of the current retail scenario specifically on stores: Havan, Studio Alex Fernandes, Polo Wear and Amocrepe, the research methodology used is the case study with the technique in interviews. This method is equivalent to "a data collection instrument consisting of a series of questions, which have to be answered in writing" (LAKATOS AND MARCONI, 2002). One of the advantages of using this research is saving time. In search of the analyzes and in order to research different branches of retail, it was postulated after the sudden closing of physical stores, the managers of the companies had to reinvent themselves quickly to not have so many impacts, showed that even with the unexpected moment of the pandemic, all the ventures interviewed are gradually improving with the current retail scenario.