RADIOJORNALISMO NA CONVERGÊNCIA MIDIÁTICA

Abstract

This work brings a little about the history of radio in Brazil, and how the vehicle participated in important facts in the country's history. The intention is to rescue a memorable history of one of the means of communication that has adapted the most throughout its existence. To demonstrate the transformations that have occurred over the years, an analysis of the changes that have taken place, mainly in the journalism sector of the broadcasters, was made to understand what the main difficulties are during the convergence of content. In the first moment, a bibliographical study is presented that shows how these changes alter the communication vehicle, mainly with the arrival of the internet. Subsequently, we conducted a research in a broadcasting company installed in Sul de Minas to understand how these transformations were felt and adapted over time. The research reveals that it uses social networks to promote its content, but has not yet managed to fully mold itself to the digital scenario, especially when it comes to the language of content for the web.