MÍDIA E COMPORTAMENTO INFANTIL :A INFLUÊNCIA DA TELEVISÃO NA VIDA DAS CRIANÇAS NA CONTEMPORANEIDADE

Abstract

This monograph aims to discuss how television influences children's behavior in the contemporary world, through the construction of identities and behavior change. The theoretical framework is based on the assumptions of the Theory of Social Representations (MOSCOVICI, 2003): already the methodology adopted for the development of this study is the bibliographical research. Among the main results, we can highlight the significant amount of time that children spend "connected" with TV characters than with their parents, the encouragement of teamwork, the value of family and friendship, the interest in animals and the principles of physics Overall, in the four channels analyzed the drawings use different ways to demonstrate to children how to act and learn lessons from one another Some of the main values and teachings conveyed are those of teamwork, shown by the characters that this teaming always wins, that individualism is not always good, because in group one can do more. They help children in their early notions of good and evil and right and wrong and encourage interaction and friendship with animals. On the other hand, the analysis of the grades also pointed to a certain lack of drawings that encourage the child to practice physical activity and healthy eating