A INFLUÊNCIA DA PUBLICIDADE SOBRE A ESCOLHA ALIMENTAR DAS CRIANÇAS

Abstract

This study attempts at evaluating, through bibliographical research, how the media influences one's feeding habits as well as trying to come up with a reasonable explanation for advertising power, obesity and the consequences of the latter. The present study has analysed the influence of advertising campaigns over the food choices of children. This analysis is supported on the grounds of the harmful impacts that bad feeding habits can cause. Such as malnutrition, obesity and all its complications, as well as the mortality rate which is associated with it. This research has pointed out that advertising has got a series of strategies to persuade children as far as feeding habits are concerned. The influence of such advertising leads to wrong choices and, consequently, obesity and all the illnesses linked to it and, needless to say, the increase in mortality from these health conditions.