CAMPANHA DE LANÇAMENTO ´'BEM SAUDÁVEL NA REDE"

Abstract

With the advancement of technology and the increase of internet distribution, not only in Brazil, but also over mobility through smartphones, a way in which as people communicate, learn and socialize has changed, and by an education and search for information, more and more prioritizes digital media. The search for knowledge has been making people increasingly seek to meet their needs in a fast and dynamic way. Therefore. digital products have been composing these longings, the so-called infoproducts. Thus, the purpose of the work is to launch a campaign of the "Bem Saudável in the Web" info product of the vegetarian/vegan restaurant "Bem Saudável". Therefore, quantitative and qualitative research is conducted in the city of Varginha, MG. Based on this, planning, media plan and as a consequence of the process of advertising creation. We look forward to this work, let us see vegetarians, with a campaign that is concentrated mainly in the digital media.