GAMIFICAÇÃO NO MARKETING: Uma técnica de engajamento para estratégia de vendas e organização institucional

Abstract

This article has the general objective of presenting an overview of the use of the gamification process aiming at obtaining greater results in engagement and productivity in social spaces such as companies, schools and even in the home and also as a technique for solving problems in general, with greater attention to the use of gamification in the Marketing area specifically. Also it can he said that this article presents some definitions of exactly what a game is about, also trying to relate with the definitions of what gamification is and what are its advantages of its application. The research method used for this article was the bibliographic research. It is believed that gamification is a potential differential and of paramount importance for obtaining satisfactory results regarding problem solving and greater involvement of people towards the same goal. It is assumed that people respond better when dealing with activities in general when involved in a gamification process, due to brain stimuli such as the increase in dopamine, a neurotransmitter responsible for the search for the feeling of reward