CAMPANHA PUBLICITÁRIA: Planejamento de comunicação para escola de idiomas It Works

Abstract

This work has as main theme of study an advertising campaign for the language of school It Works English School Finding differences between candidates competing for job openings has become almost a prerequisite, companies seek not only the manual skill but people who can perfom more than one function and surpass beyond expectations Learning English is relevant because of the approach of cultures that internet can bring being a great place for professional growth and a business showcase. The company in question has the difficulty of transmitting this ideology to the public and possible customers, resulting in a low profitabilly and a litle know brand identy (Varginha city) Compared to regional competition. It Works English School offers a method of learning that differs from the schools in the segment the advertising campaign is the key to getting answers about the comunication error that is happening in the company Based on data collected in a quantitative survey of a particular niche, it will enable the understanding of the desires, customs, hliefs and people's preferences and facilitate other stages such as planning campaign concepts media reaching and prospecting new consumers I