DA PROPAGANDA À COMERCIALIZAÇÃO DA ALMA (A partir da semiótica Pierciana)

Abstract

This monograph "From advertising to the commercialization of the soul" talks about what is consumption, how it developed, how it was established and, finally, uses a specific brand to show the influence that this and many others practice on certain individuals and how the organization of signs is made and why the individual becomes increasingly consumerist, regardless of its actual need. Furthermore, the study made on this subject has as a priority showing the dependence that the individual has on another. The human being is increasingly dependent on the emotional consumption; it's like an addiction that is destroying the existing real being inside each one