PROBLEMÁTICA DAS CAMPANHAS PUBLICITÁRIAS RELACIONADAS AO CONSUMO DE BEBIDAS ALCÓOLICAS

Abstract

This monograph "Problems of Advertising Campaigns Related to Consumption of Alcoholic Beverages" discusses the importance of advertising campaigns to warn about the health risks due to the excessive use of alcohol. Search attest that, currently, the abuse of alcohol kills more than AIDS and violence. During this research will deepen a study of campaigns run by the Federal Government, unlike the campaigns, relationship between the government and made communication with society. Campaigns on this issue will also be discussed, along with their histories. Through a literature review, discussed the concept of alcohol, and why it is considered a legal drug. The main objective of this work is to demonstrate, through a literature search, the advertising campaigns today by the Federal Government did not achieve the goal of reducing the number of deaths caused by alcohol abuse and are insufficient to raise awareness about its dangers.