EVOLUÇÃO DA IMAGEM DA MULHER NA MÍDIA

Abstract

This work demonstrates the impact of the cultural industry on the construction of female representation in the media, in campaigns women were constantly associated with bodily sexualization, aesthetic standards and the inferiorization of their role in society. Over the years, women continue to gain visibility for their plurality and strength, reinforcing THE EVOLUTION OF WOMEN'S IMAGE IN MEDIA. This change in the reading of female status is mainly due to the impact of feminist movements, the attival of internet and the conquest of women in new areas of the labor market. Based on bibliographic and documentary research, campaigns and actions that deconstruct sexist or non-inclusive concepts, highlighting the new reading of the feminine sex in campaigns and in the media in general, reflecting a spectrum that is closer to the female reality as well as the women which the audience wants to see.