A BUSCA POR ENGAJAMENTO ENTRE OS COLABORADORES ATRAVÉS DA COMUNICAÇÃO INTERNA: um estudo de caso da unidade de uma multinacional no Sul de Minas

Abstract

This paper discusses Corporate Communication focused on Internal Communication. Such approach is necessary because internal communication has become an influential mechanism in shaping the opinion of the organization's employees, thus, organizations have relocated and made changes in their priorities, since the engagement of employees is essential for the progress of the business. The purpose of this study is to investigate the results proposed by the Organization through the implantation and subsequent implementation of an internal communication structure. This purpose will be achieved through a case study in the unit of a multinational company in Varginha, in the south of Minas Gerais, which has had an internal communication structure implemented for about two years. The study showed that through a questionnaire subdivided into three sections in order to demonstrate the maturity levels of Resources, Engagement and Evaluation, it was possible to visualize that there was a positive impact on organizational culture with the changes applied, a considerable increase in the number related to the engagement of employees with the Organization and consequently it was possible to visualize the benefits through the diagnoses presented, thus concluding the objectives of this study.