ALÉM DO JOGO: os videogames enquanto mídia interativa e expressão artística

Abstract

This work analyzes video games as communication and art. Such an approach is necessary due to the scarcity of discussions on the subject in academia. And the prejudice suffered by this media when accused of encouraging harmful behavior or considered inferior to other forms of art. The main purpose of this research is to discuss the use of video games as a communication and artistic expression tool. This purpose will be achieved through research using the exploratory research method, aiming to carry out analysis of examples and deal with the subject with greater flexibility Bibliographic research was also used, seeking to compile the perspective of different authors in published works. The research showed that video games can be used as communication and considered a unique interactive media, complex products of contemporary culture Its main strength is the immersion and connection between player and work, capable of causing different emotions and dealing with complex and deep issues. The current market was also observed to have a constant growth and the interest of big brands in using this media to reach consumers. And it was concluded that the independent movement offers financing alternatives for small producers to create their own works, which stand out from the mainstream and attract the interest of specific niches.