PODCAST DE MODA PARA DEFICIENTES VISUAIS

Abstract

We live in a society where, in the 21st century, there is very little investment and inclusion of the visually impaired in several areas, mainly in the fashion market. Fashion reinvents itself every day, as well as radio, which for decades was one of the greatest means of communication. Today, with the internet, we have the podcast tool in our favor to pass on information and also as a form of entertainment. The general objective is to research and present how the podcast can help in fashion communication to visually impaired customers. We are going to use the technique of a journalistic and informative narration. With the proposal to pass on information about the difficulties that the visually impaired has when dressing and how companies can invest and propose solutions for their inclusion in the market. The chosen form of narration aims to tell historical facts of fashion and reflects on the social inclusion of the visually impaired by end customers, based on interactivity through sounds and the tone of the narrator's voice. The methodology used was experimental research where we experimented with a podcast that made it possible to show the inclusion of the visually impaired in the fashion market and also as an end customer. The final work showed that we can expand the fashion market through the speech, information and dedication of common people who can help and fight for the niche of people with visual impairments to be seen with new eyes.