ANÁLISE DO CASO PUGLIESI: investigação do webjornalismo como ferramenta do gerenciamento de crise de imagem

Abstract

This work approaches web journalism as a tool for image crisis management. The study experiences the role of news portals in building the reputation of a personality and comments on the lack of effective management by the press office. This purpose will be achieved through content analysis in journalism, to interpret news qualitatively and quantitatively. Analysis proved the impact of web newspapers on readers' lives in a pandemic context of psychological fragility. The article commented on the impact of the crisis and highlighted the promotion of the digital influencer Gabriela Pugliesi on social networks. The research can be considered of academic and social interest, as it simultaneously investigates two journalistic areas: web journalism and press relations, in addition to analyzing a real case of an image crisis.