ASSESSORIA DE IMPRENSA NO FUTEBOL: a importância desta área em clubes brasileiros durante a pandemia

Abstract

This work seeks to analyze and demonstrate the primary role of the press office of a football club in times of pandemic. Such an approach is necessary considering that, in the years 2020 and 2021, the routine of the whole world changed due to the Covid-19 pandemic, which was no different in sports. In Brazil, a country passionate about football, which employs thousands of people directly or indirectly - whether in the clubs themselves or in the press vehicles that carry out this coverage, the role of the press office has become even more noticed and requested. With interviews suspended, games without fans and, at the beginning of the pandemic, also without press professionals, the person who works in the club's communication had to reinvent himself to supply, not only the media, but also fans who are always looking for information about their heart team. The analysis shows, through a bibliographic study, how this professional/area had to readapt during pandemic times. The work of being a 'bridge' between club, press and fans was even more noticeable at this time.