ILUSTRAÇÃO DIGITAL NAS MÍDIAS SOCIAIS: arte e trabalho

Abstract

This work intends to discuss digital illustration as an art in social media and to analyze the evolution of independent illustrators and their self-promotion in the midst of social networks, given that the search for recognition and professional space is little discussed. Therefore, among the objectives of this research are the brief presentation of the trajectory of digital illustration and its impacts on contemporary culture. The research is exploratory and is anchored in the studies of Semiotics and Art and has, as main theoretical references, works by Lucia Santaella and Walter Benjamin. The results show that new technological trends have direct impacts on the work of independent illustrators, from artistic production to the promotion of their work.