GAMIFICAÇÃO APLICADA NO PROCESSO SELETIVO

Abstract

This work addresses the study of gamification in recruitment. Such an approach is necessary due to the great technological advance and an increasingly competitive market. We opted for a literature review using books, academic articles and websites that deal with gamification to validate the proposed objectives. The general objective seeks to present how gamification can be applied within companies, aiming to provide an improvement in the recruitment and selection of talents. The specific objectives seek to know the recruitment processes, define what gamification is, demonstrate how to insert gamification in selective processes, present gamification applied in companies and describe what benefits can be achieved. Gamification has seen a huge increase in the business world and is transforming the way the selection process is conducted. Given this, there is greater potential to engage and select employees who fit the job on offer and ultimately the organization. This study did not aim to exhaust the topic addressed, being proposed to carry out future research, where the results presented here can be confirmed or refuted.