PLANEJAMENTO ESTRATÉGICO EM UMA ORGANIZAÇÃO DE ESPORTS E A INFLUÊNCIA DA PANDEMIA DE COVID19 SOBRE OS RESULTADOS

Abstract

This work demonstrates how strategic planning contributed to maintaining the growth of an esports organization during the COVID19 pandemic. Such an approach is necessary given the importance of the theme and the great relevance of the modality nowadays, growing in the market and moving the economic market significantly. The purpose of this work is to show how strategic planning was important for the growth of the organization. This purpose was achieved from a literature review and case study, through data and information obtained by one of the owners of the organization. The analysis showed that with the strategic planning correctly executed, it was possible to increase the number of views on its Youtube channel considerably, making the brand and more evidente and importante with online and in-person events, which reached records of views and sales, making the organization one of the largest in the world today, with almost all results achieved during the COVID 19 pandemic, Where everyone market types suffered.