A ÉTICA PROFISSIONAL DO ADVOGADO: uma reflexão dos limites da publicidade na advocacia

Abstract

"This scientific article aims to describe advertising actions in the field of law, with an emphasis on the limits of their use and ethical aspects. It addresses issues related to legal advertising with the purpose of examining its scope. To best demonstrate the subject matter, the productive method was used in the production of the work, which involves the technique of bibliographic research based on doctrines, scientific articles, current legislation, and specific websites. In today's legal job market, competition is increasingly fierce, and alongside it, there are professionals who excessively and immoderately use the available advertising means in the job market, resorting to actions that violate basic principles. The Brazilian Bar Association is concerned with the disregard for professional ethics and sets limits on the use of advertising in law, aiming to preserve the virtues and status that the profession has acquired over time. Therefore, this study examines the limits imposed by the OAB Statute and the Code of Ethics and Discipline in an attempt to prevent legal marketing from turning law practice into a matter of interest."