APLICATIVOS MÓVEIS BANCÁRIOS: um estudo do impacto da faixa etária na aceitação dessa tecnologia

Abstract

The recurring advances in the area of ​​information systems development have caused a disruption in terms of the way companies relate to their customers. This change is due to the increase in the acquisition and use of smartphones by part of the Brazilian population. In this way, companies that wish to maintain their competitiveness and improve customer relationships, are investing in development of increasingly better and more secure mobile applications. In this sense, this This study analyzed how the age group of users impacts in some way the acceptance regarding the use of a mobile banking application. The most plausible justification for this study is that in Brazil the majority of banking transactions are carried out via smartphones, as shown in the present research. The main objective of this research was to analyze how the age group of users influences their perception regarding external variables, usefulness, the ease of use and the actual intention of using this mobile application. This main objective was achieved through a quantitative approach, in which analytical techniques were applied data statistics, using Microsoft Excel and JAMOVI software to test all hypotheses raised during the study. All variables used to compose the form research, are variables originating from the Technology Acceptance Model (TAM). The test was carried out on a sample of 100 individuals. The results demonstrate the importance of adding one or more external variables to the TAM model during acceptance studies carried out in academia.