A IMPORTÂNCIA DO PLANEJAMENTO ESTRATÉGICO: as vantagens competitivas em meio à crise

Abstract

This paper analyzes the importance of strategic planning for companies in times of crisis. The study takes the fact that organizations need to be aware of how much planning can be essential for them to position themselves in the market and thus be recognized. The current crisis can bring many risks, those companies that are not well aligned and defined on what type of segment they belong to, can lose market share or even decree bankruptcy. Above all, a current and important subject for academic study. The purpose of this research is to analyze how planning can be beneficial to companies in order to highlight the competitive advantages. This task will be accomplished through bibliographic review, article search and case studies on the subject. With this, it was possible to realize how much planning can make a difference in the structure of a company. It can be considered that the company that knows itself and has defined its strengths and weaknesses, will be able to stay in the market in the middle of the crisis, because it is prepared to deal with obstacles of the way. Finally, it is interesting to note that this topic deserves attention and deepening, as it has a great relevance.